PROJECT BRIEF

Mobile website for C-Town Supermarket, a regional grocery store chain in the Northeastern US. The goal of the site is to provide mobile-optimized Store Locator, Weekly Circular, and Shopping List functionality to on-the-move customers.

Background Image
MY ROLE & CONTRIBUTION

I was the lead designer and developer on the project, and responsible for both the visual design and live implementation of the site.

My primary tools were Adobe Photoshop and Dreamweaver, with some small icons created in Illustrator. Web technologies used on the site include HTML/CSS, jQuery, PHP, RSS, HTTP Cookies, and integration with Brandify's location data API.

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Project Outcome

The mobile website was successfully launched on time and remains an important part of the C-Town Supermarket's web presence after nearly four years. The site was re-skinned in early 2015 due to corporate re-branding, but the overall layout and functionality remains largely unchanged.

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Project Team Members

Brandify
Jerry Fan – Lead Designer/Developer
Justin Queen – National Account Manager
Ruel Macaraeg – Technical Project Manager

Alpha 1 Marketing
Dylana Silver – Marketing Manager

About C-Town Supermarket

From Wikipedia: C-Town operates approximately 200 stores in Connecticut, Massachusetts, New Jersey, New York, and Pennsylvania. The fifth-largest food retailer in the New York City metropolitan area, C-Town is supplied by Krasdale Foods; many products sold in C-Town stores are labeled "Krasdale Foods." Krasdale also is a supplier for the smaller Bravo supermarket chain. Marketing and advertising for C-Town are handled by Alpha 1 Marketing Corporation.

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